CHANNEL ENABLEMENT SERVICES

With the right program, your channel partners can become the secret sauce that helps you edge out the competition. They should be your best brand ambassadors, a lucrative revenue stream, and a huge asset to your business. But too often, industrial manufacturers don’t leverage channel partners to their full potential and marketing ends up underperforming.

SugarFuzz helps you maximize the effectiveness of your channel program by giving you and your partners the tools needed to develop a successful, mutually beneficial marketing program. Because when partners win, you win.

effective channel marketing

Channel marketing is more than notifying partners when a new product or promotion is available. It’s about winning over partners and empowering them to sell your products more easily with the right tools. Here’s what an effective channel program looks like.

CONSISTENT PARTNER COMMUNICATIONS

Partner communications shouldn’t be slapped together and sent infrequently. Regular, thoughtful communication keeps you top of mind, so you’re the go-to brand for your partner. And by aligning internal, customer, and partner communications, you ensure partners are equipped to answer, and even anticipate, customer questions.

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AUTHORIZED PARTNER PROGRAMS

Dealer authorization can be an effective tool when done right. Authorized dealer programs should have various tiers, each with clearly defined criteria and incentives, creating a mutually beneficial partnership between your brand and leading dealers and distributors in each market.

PARTNER INCENTIVES AND TOOLS

To encourage partners to sell your product instead of a competitor’s, make it as easy and advantageous as possible. Program features like financing options, design tools, lunch-and-learns, manufacturer universities, and mobile showrooms do just that. Developing programs that are appropriate to your brand and partners is key.

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CO-OP MARKETING

CoOp marketing can be a highly effective tool when programs are properly structured. Too often these programs require an investment from the manufacturer or the partners and marketing dollars are spent on ineffective initiatives. But by giving partners effective options, you’ll scale your marketing efforts and increase brand presence while supporting your partners.